January proved to be another successful month for New Jersey igaming as the State's overall return showed a 7 percent increase.
The latest results published by New Jersey's Division of Gaming Enforcement showed a second revenue increase in as many months for all of the Garden State's online operators. December 2014 ended a three-month downswing for the New Jersey's igaming outlets and that trend continued in January with all four networks contributing to an overall upswing of 7.1 percent.
Poker Profits Improve
Although casino gaming provided the largest revenue stream for the State's online operators in January, Borgata and Caesars Interactive NJ both posted improved poker revenues.
Compared to December's $1,109,781.00 profit, Borgata made $1,283,746 (+16%) in January 2015. Similarly, the new low stakes playerpool sharing initiative between 888 and WSOP appears to be paying dividends as Caesars Interactive NJ's profit also increased. Following another busy month at the tables, the operator was to improve its December haul by almost $500,000 in the first month of 2015.
Overall, New Jersey's online poker sites managed a 10.4 percent increase on December's takings in the first month of 2015.
Casino Revenue Increase
For casino gaming specifically, all of New Jersey's major platforms continued to thrive in January with each posting increased profits. However, the story of the month was the move by Tropicana from second to first in the overall rankings. Throughout 2014 the dominant force in the casino sector had been Borgata, but that all changed last month as Tropicana's $2,560,262 revenue was enough for it to edge past Borgata which posted a $2,501,406 profit.
Across the board, each New Jersey online casino managed to post improved profits; something which has resulted in a 6.3 percent increase compared to December 2014.
Jan 2014 vs. Jan 2015
In comparison to January 2014, last month's results have shown a 22.3 percent overall increase igaming revenue for New Jersey's operators.
Although online poker revenues have dipped slightly compared to this time last year, the State's casino platforms have enjoyed a major upswing over the last 12 months. Despite losing Ultimate Casino late in 2014, the Garden State's remaining operators were still able to secure an overall increase of 54 percent in casino revenue.
Overall, New Jersey's igaming operators made $11,567,337 in internet gaming revenue in January 2015 reflective of a $2.1 million YoY increase from January 2014 revenues of $9,461,057.
Jan 2015 Revenue Breakdown
Borgata Hotel Casino & Spa
(BorgataCasino/ Poker.com, NJ.partypoker.com
- Casino Revenue: $2,501,406
- Poker Revenue: $1,283,746
- Total Revenue: $3,785,152 (4.8 percent increase compared to December 2014)
Caesars Interactive Entertainment
(CaesarsCasino.com, HarrahsCasino.com, WSOP.com & 888.com)
- Casino Revenue: $1,741,580
- Poker Revenue: $1,015,680
- Total Revenue: $2,757,260 (4.5 percent increase compared to December 2014)
Golden Nugget Atlantic City
(GoldenNuggetCasino.com, BetfairCasino.com)
- Casino Revenue: $2,464,663
- Poker Revenue: N/A
- Total Revenue: $2,464,663 (11.4 percent increase compared to December 2014)
Tropicana Casino & Resort
(TropicanaCasino.com, VirginCasino.com)
- Casino Revenue: $2,560,262
- Poker Revenue: N/A
- Total Revenue: $2,560,262 (9.4 percent increase compared to December 2014)
Comments:
Jeremy Clemons - PalaCasino.com:
"We are encouraged by the feedback we have received from players about our product, promotions and our player services team. We are seeing positive results with respect to the testing and optimization of our marketing efforts and we look forward to continuing to ramp those up over the next few months."
NewJerseyCasinos.com:
"The second successive upswing for New Jersey's igaming community is another sign that the industry is beginning to find its feet. Mixed results in 2014 caused some to question the viability of the State's online ecosystem; however, the first month of 2015 has shown that the Garden State is beginning to bloom."
For an in-depth look at New Jersey's igaming revenue for January 2015, please find a detailed breakdown inside our Google doc.
Notes for Editors:
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Dan Smyth: [email protected]
Nick Wilby: [email protected]
About NewJerseyCasinos.com:
Founded in 2014, NewJerseyCasinos.com (NJC) is a leading authority on both live and online casinos in New Jersey. Focusing on industry news, interviews and reports, NJC has working relationships with each New Jersey operator and regularly provides advisory services for players and media members.
