Selco appoints ClickThrough Marketing to ‘build’ online presence

Internet marketing agency ClickThrough Marketing has been selected by builders’ merchant Selco to implement a search engine optimisation strategy to improve the company’s online visibility.

ClickThrough will work closely with Selco to improve search engine rankings, increase visits to their site and raise brand awareness with cutting-edge SEO techniques.

David Butlin, Marketing Co-Ordinator Selco, said: “As a trade-only retailer, our focus is on creating and building relationships with a very specific customer base.

“ClickThrough Marketing understands that the tradespeople who engage with our website are not looking for the same products or services as the average internet user. By delivering a tailored internet marketing strategy that caters for our customers' needs, ClickThrough can help us to reach out to new customers online and strengthen our connections with those who already use our service.”

Established in 1895, Selco is recognised as the UK's number one trade-only builders' merchant. With an extensive product portfolio catering for builders, plumbers, electricians and numerous other specialist trades, Selco's website is essential in its efforts to promote its network of stores across the country.

“Selco is an instantly recognisable brand among both tradespeople and the general public, and we are delighted to have been chosen us to implement its search marketing strategy,” said Phil Robinson, Commercial Director at ClickThrough Marketing.

“We are sure that our SEO techniques can help Selco build on this recognition even further, and ultimately increase revenue and footfall in their trade outlets.”

Notes to Editors:

Further Contact:
Alistair Harris, Content Manager
Telephone: 01543 410 014
Email: AHarris@clickthrough-marketing.com

About ClickThrough Marketing
ClickThrough Marketing (http://www.clickthrough-marketing.com) is a search and internet marketing agency specialising in conversion optimisation. Since 2004 we have helped our clients in the UK, USA and Europe reach new customers, using our proven, ethical search marketing know-how. We pride ourselves on giving honest, actionable internet marketing advice and online PR services. Whether you are thinking of changing your search or digital marketing agency, or just looking to improve your online conversion rate, our team of search conversion experts can help.

About Selco
Selco Builders Warehouse is the UK's No. 1 trade and business only builders materials supplier. It sells all the products you would find in any traditional plumbers, timber or builders merchants (and more) all under one roof, all at genuine trade prices. With friendly local staff, extended opening hours and over 15,000 quality trade products in stock, everything they do is tailored for the trade - even down to the builders-style cafés in their branches!
Whatever you need, whenever you need it, get it straight from Selco.

For more information please visit http://www.selcobw.com/ or call 0121 415 7270