BMW Continues to Bet on Its Coupe Lineup with the 2 Series

Baltimore, USA, 11/04/2013 / SubmitMyPR /

With BMW's coupe models getting a bigger share of the spotlight in the German luxury automaker's lineup, the all-new 2014 BMW 2 Series is being prepped for its public debut at the Detroit Auto Show in January. As part of a broader model differentiation strategy, all sporty coupes from BMW are receiving a dedicated even-numbered series, and the BMW 2 Series Coupe will offer a higher performance entry-level option by replacing the BMW 1 Series Coupe. The sub-compact two-door models feature a completely new design, improved driving dynamics and a pair of powerful-yet-efficient engines.

Though it will be the smallest BMW coupe on the market, the 2 Series will pack in plenty of performance. A new 2.0-liter four-cylinder engine generating 240 horsepower will be the base powertrain in the BMW 228i model, while a 3.0-liter six-cylinder option in the BMW M235i Coupe will unleash 322 horsepower, the highest of any gas-powered BMW M Performance model. The new series will also feature better fuel efficiency thanks to optimized aerodynamics, the application of Brake Energy Regeneration and a standard eight-speed automatic transmission.

"One of the main advantages of having a separate designation for BMW coupe models is that the marque can focus specifically on sports-car design and development," said Melanie Sterry, general manager of Russel BMW, a Baltimore BMW dealer. "When the 2 Series arrives early next year, it will draw a lot of attention from sports-car enthusiasts who want a compact and agile rear-wheel-drive coupe that delivers a highly engaging driving experience."

BMW is seeking to differentiate the design of its latest even-numbered series with a low profile and distinctive swooping lines that grant the 2 Series a muscular stance. A long bonnet and frameless windows add to the uniquely sporty look of the BMW 2 Series Coupe. Meanwhile, the interior design echoes that performance-focused theme, with a center console tilted toward the driver and high-quality materials like matte Satin Silver trim throughout the cabin.

Despite its previous slot as a 1 Series Coupe, the BMW 2 Series is instead being compared to the BMW 2002, with the automaker citing the classic coupe's fun-to-drive factor. The BMW 02 range was introduced 45 years ago to cater to drivers who wanted a smaller two-door model that could provide the responsiveness of more expensive sports cars. The aim of the new BMW 2 Series Coupe is to bring back the same spirit in a more modern package.

"Drivers of the 2 Series will be able to enjoy excellent performance while accessing a full suite of BMW's advanced technology, from the standard BMW iDrive system and dual-zone automatic climate control to an available 8.8-inch control display," added Sterry. "The car's technology is also geared toward improving safety, with the options of a rearview camera and cruise control with automatic braking."

About Russel BMW:
A trusted Baltimore Country BMW dealership, Russel BMW has served Maryland driving enthusiasts for years with a high level of sales and service that matches the BMW name. The dealership's diverse inventory of new and used BMWs ensures an easier vehicle search for customers, and their parts and service department are renowned for their expertise and professionalism. Visit Russel BMW online at www.russelbmw.com, call them at 410-744-2000 or stop by their dealership in person at 6700 Baltimore National Pike in Baltimore. They can also be found on Facebook at www.facebook.com/RusselBMW.