SocialCentiv, the developer of a popular Twitter marketing tool that helps businesses find new customers on the top social network, recently released surprising data about the company’s revenue growth for 2015. The company announced that it has seen a 90 percent revenue increase since the beginning of the year, a figure unparalleled by other companies that have released their own social media marketing platforms on the market in recent years. SocialCentiv attributes much of the growth to the launch of its managed services account unit in January.
According to the company, the unit “has seen an 80 percent surge in sales over the past 10 months. Using the seven-year-old business’ patented software, SocialCentiv’s managed account services team provides soup-to-nuts outsourcing of a client company’s sales outreach through Twitter.”
The Next Phase of Evolution
SocialCentiv co-founder and CEO Bernard Perrine says the managed account resource has helped many businesses that have struggled with challenges in achieving social media marketing success due to a lack of in-house resources and skills for related tasks.
The social media marketing expert suggests “Many businesses want to use social media to generate revenue, but simply don’t know how… Building an in-house team to do the job is costly, difficult and time-consuming. We created our managed account services group to take that chore off our clients’ plates.”
Perrine has also said of the company’s evolution “We have entered the next phase of our evolution… Our clients love the results our software can provide, including a lower cost per click than Google AdWords and an average conversion rate of 34 percent.”
Measuring ROI
A number of large, name brand companies have signed up for the managed Twitter marketing services also as a means to measure their investment return. Of one client, the company’s SVP of Sales and Marketing, Jason Dove, states “A major entertainment venue generated more than $185,000 in revenue on a media cost of $10,000, which included the price of our service. If that’s not a return on investment, I don’t know what is.”
About SocialCentiv Lead Generation Software
SocialCentiv is a lead generation software that uses select keywords to find real time conversations of Twitter users that businesses can engage in to market their products or services. Engagement is facilitated through the use of personalized reply Tweets. According to the company, personalized reply Tweets:
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Are the most native form of marketing/advertising
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Are the best means of targeting user intent
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Escapes all methods of ad blocking
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Generates first party data on users
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And is also valuable for re-targeting
New features of the Twitter marketing tool also allow clients to manage multiple campaigns as well as track those conversations that have turned into sales.
Currently, those interested in learning more about how SocialCentiv can help further the success of their Twitter marketing efforts can request a free demo online. Requests can be made by visiting http://socialcentiv.com/demo/ to sign up directly.
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Media Contact:
Macy English, SocialCentiv
http://socialcentiv.com/how-it-works/#contact
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