It has been said time and time again that the most effective content marketing combines both art and science. This is particularly true in present times where the rise of digital promotion tactics (and the increasingly eerie humanization of Google bots) have created challenges that leave most businesses at a standstill when it comes to developing ideal marketing solutions that appeal to both human readers and search engines alike. Content marketers must exhibit an artistic side to create compelling stories that have the power to move readers to act. They must also put on their scientist hat to analyze data and know when and how to input the right keywords so that major search engines rank their content competitively. However, many overlook the scientific element.
According to Qamar Zaman, a digital marketing expert and CEO of Submit 123 PR, “many content curators focus solely on the aesthetic appeal of written collateral; however, it takes a strong formula containing the right mix of elements to develop a solid overall content marketing strategy that will actually produce noticeably more leads and higher search rankings.”
Key Principles Content Marketers Should Know
In an article for Entrepreneur writer Joe Pulizzi, who is also founder of the Content Marketing Institute, outlined six principles for businesses to follow when it comes to content marketing.
Source: Entrepreneur “6 Content Marketing Principles Every Business Needs to Follow”
“Be honest with yourself: Why should customers and prospects care about what you have to say? Everywhere your customers look, they are being bombarded with sales messaging. Instead of contributing to the noise, be truly helpful. Be their go-to informational resource. This type of quality storytelling can act like steroids for your search rankings and social media, as customers share with their networks.”
To read more visit http://www.entrepreneur.com/article/229319
According to Pulizzi, “very few small businesses have the skills and training to create a content marketing program and consistently deliver on that promise.” In order to develop effective content, the writer recommends that businesses pay attention to whether within their marketing pieces they are fulfilling a need, remaining consistent, are speaking in a human voice, presenting a point of view, not talking in sales speak, and delivering value to potential customers.
Zaman seconds Pulizzi’s opinion saying that each are particularly relevant for those who use press releases as a content marketing tool. The Submit 123 PR CEO, also says that the use of innovation and modernization should be added to the list asserting, “many businesses miss opportunities by simply not remaining up to date on the latest tools and resources to drive their results such as social media integration. This is a grave mistake because “social shares are one of the strongest driving forces for disseminating content across the web,” according to Zaman.
The digital marketing expert further says that content still maintains its rank as king of the marketing world and that changes in the way consumers are granted access to information over time has not impacted that. “Businesses have to pay attention to the way they are using their content today no matter how large or small the amount. In terms of achieving competitive Google rankings and managing their reputation across digital platforms, businesses have to make sure any content they produce contains a potent mix of elements that work together well.”
For more content marketing tips from Qamar Zaman, or to learn more about how online press release distribution can help support a specific content marketing campaign, please visit http://online.submitpressrelease123.com/.
Media Contact:
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Salma Zaman
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