Texas digital marketing services company, KISS PR, provides a whole range of digital marketing services to their clients, including SEO and social media marketing. While many clients understand how SEO works and how social marketing works, many don’t understand how they can work together to strengthen marketing efforts overall.
Five Ways that SEO and Social Media Work Together
1. Social Posts and Profiles Rank on Google
If you have ever searched for a business on Google and the search results included their social media page, then you probably figured out that social media platforms are treated the same as other web pages by Google. That means that you should make sure that your social pages are optimized for SEO. Here are some tips to do so:
- Make sure that you have consistent branding across all your channels.
- Post on a regular basis to keep your engagement up.
- Complete the profiles on your social pages with as much information as possible.
2. Good Content on Social Pages Encourages External Linking
One thing that marketers do to drive traffic to websites is to create engaging, high-quality content that promotes external inbound links. This linking gives your website more value and authority according to Google and helps your page rank higher. Social media can play a huge part in increasing the visibility of your appealing content when you post it on your pages so that people can like and share it.
To encourage external inbound linking, you have to create entertaining and informational content that people will want to share, and then post it on social media and encourage viewers to comment, share, and tag friends who would benefit from it.
3. Social Sharing Can Result in Higher Domain Authority
When your content receives external inbound links (see #2), it results in higher domain authority. This validation of your brand can help improve your domain authority. That means that you should always think about ways to encourage viewers to share your content. If organic isn’t working for you, consider boosting your posts to your targeted audience using email marketing campaigns.
4. More Social Media Followers Can Mean Better Rankings on Google
How many followers you have on social media can give you an extra ranking boost with Google. For example, a business with 100,000 followers will get a bigger ranking bonus that a business with only 500 followers. But, keep in mind that Google only recognizes high-quality followers – so engage with people who might be interested in your brand – quality over quantity.
5. Social Media Platforms Can be Search Engines
Searching for content on social media can result in more than just great cat videos. It also serves as a place to learn and discover more about brands. In that sense, social media is a search engine of its own. In fact, Facebook is reported to have more than 2 billion searches per day. With that kind of searching going on, it’s really important that you make sure you are using keywords on social media that will get your pages found. Be sure that your business’ profile is easily searchable and recognizable to searchers, use a profile name that matches your business name, and use your business’ logo as the profile photo.
Let Us Get Your SEO and Social Media on the Same Page
At KISSPR, we are experts in both SEO and social media, and we can help you make sure that yours are working together. Our team provides our clients with excellent digital marketing strategies to grow your business. Let us help you with all your marketing needs.
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