Before jumping into the business, a business owner needs to be clear about procedures and services he will receive from the SEO service provider. As an experienced and professional team, Gilmedia is happy to share the basic questions that need to be answered before any cooperation.
Do I need a new website?
The website is the foundation of any SEO strategy which always starts with on-page optimization. The rule from Google is to find the most relevant and useful information for users, so if your website is not user-friendly, it might lead to future risks. The algorithm from Google changes frequently, but the website we can find from the top search results always has clean, easy to navigate and responsive pages. However, it is true that some small business owners start their business quickly by just creating a simple website, which may not be the best one for SEO efforts. That’s where the SEO team comes in. They will research the current competition from the market, and provide a cost-effective solution for maintaining or starting a new website.
Do I need paid ads?
While everyone is competing for the first position on Google search, you can also find lots of businesses spending money on Google Ads to use the pay-per-click advertising. Meanwhile, Facebook and Instagram advertising also become popular among marketers. However, an effective strategy must be evaluated carefully by an experienced team. Therefore, a business owner should check if the SEO team has any experience of using Google Ads, FB, Instagram advertising or any other channels he may need.
How long will I see results?
This is a question that every business owner pays attention to. However, a mature and honest SEO team will not make false promises as SEO strategies take time to reveal results. If anyone can promise a really short term result like a few weeks, you should be careful. There is a good chance that he will not live up to his promises or he will use unrecommended tactics, which might hurt your ranking in the long run. Don’t try to trick Google. He is much smarter than you thought.
In fact, working with a SEO team should not be complicated or difficult. At Gilmedia, we always treat our clients honestly and professionally. We have a good team of SEO professionals that can provide outstanding web design, content management, on-site and off-site services.
Gilmedia ~ info@gilmedia.ca