If your brand is to grow in the year 2021, you have to embrace SEO. This is after social media’s importance in driving traffic reduced from 2017. This is primarily because Google is seemingly the preference for most people who want to get information on any product or service. You can improve your Google search engine results and get to the top of the results through SEO.
However, when doing SEO, there are mistakes that you must avoid because they may end up harming your reputation.
Sticking with the traditional SEO techniques
As the internet changes, SEO changes too, and to stay on top of search results; you have to keep up with the changes and embrace modern techniques. Applying the traditional SEO techniques could end up in you being penalized. Keyword stuffing, PBNs, and such conventional methods are no longer as effective as they used to be.
Not updating yourself
As said before, SEO is dynamic, and so many things are changing. What worked previously may not be working today, and therefore you have to keep updating yourself. Failure to do that, you could miss out on a significant update, which affects your website and loses out on valuable traffic. Google keeps releasing updates and therefore keep doing your research so that you take advantage of any new trend- that will keep you on top of the competition.
Not being mobile-friendly
Research has shown that More than 50% of website traffic comes from mobile searches. With over 3 billion Smartphone users worldwide, you...
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