Google is the master of search engines. The free SEO tool called Google Search Console (GSC) is my favorite when it comes to optimizing my existing content for improved search performance.
The truth is that many marketers don’t even know about the simple tips I’m about to share in this post and how this can bring a remarkable increase in their natural traffic. It’s not a click-and-win approach however. There is going to be some simple work and of course some time to start seeing results.
In SEO, there are two things you need to do to increase your natural exposure:
1 – Create and promote fresh content
This is what many marketers focus on and it works big time. Search engines are busy looking for and ranking fresh content. That’s why websites that are constantly refreshed with new articles are often the winners when it comes to grabbing the sweet spot on Search Engine Result Pages (SERP).
As marketers, we know that publishing fresh content isn’t the only thing that influences our search ranking. This is just an aspect of On-Page SEO. SEO in itself is a complex industry but as you keep reading this post, you will discover something that even the average guy can do to walk away with amazing results.
2 – Updating existing content
Experts in content marketing know that this is a quick exercise to jump on page one of search engines. But it isn’t as simple and quick as your brain is telling you right now. The main reason for this post turns around this very practice. I’m going...
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