As an SEO agency, you already know how important keyword research is.
Keyword research helps you understand the business opportunities of your clients and how to gather hundreds (or even thousands) of keywords for your SEO campaign.
But how do you go from a large list of keywords to an articulated, coherent, data-driven set that ensures you’ve zeroed in on the objective and know where you’re heading?
Jumping straight to execution – crunching tactics and tasks – might work in the short term. But without a well-defined strategy in place, the risk of wasting client resources and, ultimately, trust is high.
And you’ll know a strategy is good when you trust it to leverage your performance and generate results for your clients while ticking all the following boxes:
- Having a diagnosis which details the challenge to be solved. This helps you narrow your focus to a clear, simple problem that your client faces.
- Deciding on a guiding policy that defines the approach you follow for solving the problem.
- Developing a set of coherent actions: the tactics you’ll use, step by step, in accordance with your approach to get the best results and solve the problem.
This logical structure, called the kernel of strategy, can help your SEO agency at every stage of campaign development.
Read on to learn how to refine the guiding policy by avoiding common keyword strategy pitfalls.
Let’s go through them one by one, so you can discover new ways to get the most out of your keyword list and set...
Read Full Story: https://www.searchenginejournal.com/seomonitor-maximize-keyword-strategy-impact/414087/
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