The final deadline to get your entry in is this Friday, September 3 at 11:59pm PT. What are you waiting for?
Your final chance for industry-wide recognition, awesome social buzz, and a hefty boost to company morale is fast approaching: The 2021 Search Engine Awards entry period closes at the end of this week — Friday, September 3 at 11:59pm PT to be exact!
There’s still time for you to submit your application — especially because the submission process is faster and easier than ever. But before you begin that entry, take a moment to meet the judges, a fabulous panel of experts across the SEO and PPC spectrum…
… and look over their first-hand advice for what makes a winning SEO or PPC campaign, and thus, a winning Search Engine Land Awards application.
Azeem Ahmad
For me, a successful campaign starts at the end. Yes, you read that right. What I meant by that statement is that for any campaign to be a success, you have to absolutely decide what the measure of success is, and what success looks like for you. Jumping in without clarity often leads to more harm than good for the business.
It’s ok to just say “we want more traffic”, but the great campaigns go a step further and say “with this campaign, we’re looking to increase leads from [x] to [y] – or a [%] YoY growth – by implementing these strategies.”
Crystal Carter
What makes difference in for a good SEO campaign is a clear understanding of the target audience – what you have to offer and what is most genuinely of value...
Read Full Story: https://searchengineland.com/meet-the-2021-search-engine-land-awards-judges-374098
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