Videos have grown to be the favored type of content by most marketers and business owners, as they can be tweaked to reliably engage audiences across all demographics and niches.
The thing is that as the video offering online keeps getting bigger and more varied, your need to differentiate and stand out also grows in kind.
Yes, being creative and having a competitive marketing strategy can make a world of difference. But even when you have a clear goal and a flawless execution in terms of creating your video content, optimization does most of the heavy lifting in terms of serving that content to your audience.
So, in this piece, we’ll go over some crucial SEO areas that can boost your videos’ visibility and have them rank better in SERPs.
Let’s get to it, shall we?
Engage your Audience Quickly
While not very “SEO” sounding, the first tip is to create videos that hook your viewers from the get-go, as most people will choose to watch or skip your content based on just a few seconds of content.
The better your video’s beginning is, the more people will stay and watch. The more views, the higher SERPs algorithms will position it. It’s that simple.
Make sure the first 5 to 10 seconds of your video make an impression. Establish what the video is about and what’s in it for your audience right away!
Be succinct and summarize the most important points or topics of your video quickly. This is known as hooking your audience. Audience hooks have been used in TV, film, and...
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