Most restaurants close within the first five years of opening their doors -- a harsh reality and huge risk for even the most seasoned restaurant owners. That's why it's even more important for small businesses competing against well-known chains to adopt effective marketing strategies. Here are eight strategies your business can adopt to optimize your marketing efforts and create sustainability.
1. Maintain quality in service and foods
At the heart of a successful marketing strategy is the truth. If you say you have quality food and service, then deliver quality food and service. Regardless of how well you accomplish the other strategies on this list, if the experience at your restaurant isn't enjoyable, customers are less likely to return. In contrast, a great experience can give you free word-of-mouth marketing and fantastic customer testimonials.
2. Have a mobile-friendly website
A professional website can legitimize your restaurant. Making sure it is mobile-friendly is also important, as over half of site visits occur on a mobile device. Include an easy-to-read menu optimized for mobile users to expand your reach of customers.
3. Attract local repeat customers
Local customers are crucial for restaurants, and showing appreciation for your regulars goes a long way. Ideas for loyalty programs to attract repeat customers include:
- Distributing punch cards for a free menu item after ten purchases.
- Offering rewards, such as birthday discounts, after email enrollment.
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Read Full Story: https://www.ibtimes.com/small-business-restaurant-marketing-strategies-sustainability-3286854
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