Advice LBV Hub Digital and Creative
By now, you’ve heard the stats. We could reel them off again, but we won’t. Because in the end, it comes down to one simple fact: YouTube is a video juggernaut.
But you know all that. You’ve set up the channel. Got the ideas. Made the videos. You’ve had a little success – some decent numbers on a couple of videos – and now you want to take it to the next level. The question is, how?
One word (well, one acronym): SEO. You see, SEO isn’t just for Google Search – it’s super important for videos, too. At the end of the day, properly optimized video stands a much better chance of ranking and better ranking means more eyes on your content. Ultimately, that means more cash.
Thing is, you might think you know SEO, but YouTube SEO is a whole different ball game. So, we’re going to show you 5 simple tips to help you get your content ranking.
1. Keyword Research Is Key
Let’s start with the familiar stuff. Google, Bing, Yahoo… it doesn’t matter where you’re searching, keywords are the foundation of all SEO. On that front, YouTube is no different (it is owned by Google, after all). At their most basic, keywords come down to one question: what are your would-be viewers looking for?
The trick to writing a good SEO-friendly YouTube video description is to keep things simple
Usually, the answer can be found in the basic topic of your content. For example, this article’s main keyword would be “YouTube SEO”. Once you’ve figured that out, you...
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