Manchester is home to 371,636 businesses — the most out of any region in the North West. Maintaining a strong online presence can be a powerful tool to promote your Manchester business and attract customers. By increasing your online visibility, you can put your business in front of local customers, generate leads, and boost sales.
Smart social media use
Manchester is the UK city most addicted to social media, a study by AddictiveTips found. Mancunians spend 16 hours and 13 minutes each week on average on social sites with Facebook being the most popular platform. By making a social media business profile, you can increase online visibility and get your business in front of potential customers browsing social media. Rather than spread yourself too thin over multiple platforms, however, it’s sensible to focus on just one. Since Facebook is already the most popular platform locally and ideal for business promotion, starting a Facebook business page is your best bet to start with.
Optimise your website for SEO
SEO (search engine optimization) is essential to boost your online visibility. By implementing SEO best practices, you can ensure your business appears higher up in the Google search results when potential customers search for specific words and phrases. Local SEO, in particular, can ensure you reach local customers, resulting in increased leads and conversions. For example, creating a Google My Business account is an effective way to gain visibility in local search...
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