Digital marketing is a vital component in today’s marketplace, in the real estate sector or otherwise. But as search engine optimisation (SEO) algorithms continue to evolve, it can be difficult to keep up-to-date while simultaneously running a business. Here, First Page digital agency director Byron Redhead reveals the simple but common mistakes that could be losing you leads and sales.
With Google algorithm and SEO updates regularly evolving, businesses need to remain on top of these changes and update their website to perform at its best.
Not doing so can push your website ranking down Google’s search engine results page – losing you website traffic and potentially new business.
When working with new clients or even just browsing the web, far too often, I see mistakes on websites which negatively affect its SEO. Below, I’ve outlined seven common errors which could be hurting your page ranking.
Publishing content on your website that is too short
Google associates long-form content as expert information and rewards you by boosting your search engine ranking.
Any blogs, articles or written content on your website should be at least 1000 words long, and a maximum of 2500 words.
If your page goes on for more than 2500 words, break it up by using images, videos, links and graphs to keep readers engaged.
Publishing spammy content or inauthentic links
If your website content is trustworthy and provides value to visitors, Google tends to rank this higher – meaning it is more...
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