“Brands must become better attuned to ever-evolving behavior shifts and optimize their marketing strategies accordingly to make it easier to do business with them,” said Mick Wilson, Vice President of Customer Success, Rio SEO.
Throughout the pandemic, a majority of consumers participating in online local searches completed a purchase within a week of their initial search. This insight is just one of the many findings from a newly published study from Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers.
Local search trends are useful predictors of consumer behavior, decision-making and shopping/booking habits both on- and offline. The new research uncovers how searches are conducted, the impacts of reviews and ratings on the decision-making process and which platforms consumers use most frequently during their purchasing journey.
Rio SEO’s 2021 Local Search Consumer Behavior Study found that most consumers (90%) make a purchase within a week of their initial search, and a significant percentage (83%) use Google Search to learn more about nearby businesses. Approximately the same percentage of respondents (84%) reported expecting the information on a brand’s website and Google My Business listing to be accurate and up to date. And nearly three-quarters of respondents agree reviews displayed on the brand’s website influence their purchasing decision.
Additional key highlights and takeaways from Rio SEO’s “2021 Local Search...
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