3 Super Easy Local SEO Techniques | CoFounder - CoFounder Magazine

I’m not going to bore you by telling you how vital Local SEO is in building your business’s online presence. Because you already know that. Instead, I’ll share three easy techniques you can do right now as you read through this blog post. Seriously!

By NICK HOMES, Managing Director at DigiVisi

But, if you’re like, “I need an expert”, then these affordable local SEO services might be ideal for you. Shall we get our hands dirty first, though? Here we go:

Add NAP To Your Website’s Footer

Alright, if you’ve not heard of it, it’s an acronym for Name, Address and Phone. It’s pretty simple. All you need to do is type it into the footer of your website in the following order.

Name

Address

Phone

It’s important because Google uses this data to determine which businesses to show for geo-targeted search terms. If NAP is only on your “Contact Us” page, it’s unlikely that Google will display it in the search results when a user searches your service.

However, as it’s in the footer, it shows on all your pages, which helps Google determine your most relevant page and the most suitable businesses to display to the searcher.

Add Links to Your NAP

You can quickly improve your users’ experience by linking each element of NAP. In turn, they’re more likely to contact you. Allow me to explain how I do it.

Firstly, create a link on your ‘Name’ to your homepage. This increases the number of internal links pointing to your homepage, which typically has very few. As a result, it sends Google a...



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