What matters in content marketing this year? What is going to make your content strategy effective?
Having great content is all well and good. Getting people to see that content is another thing entirely. That’s where content marketing comes in.
You need to have a strategy for getting that content to wherever your target audience is.
There are many ways you can do this.
Social media, SEO, and PPC advertising are just a few of the ways you can market your content.
What makes things tricky is that trends are changing all the time. You need to be constantly evaluating whether you’re reaching your audience in the best way possible.
Let’s have a look at what you need to know about content marketing in 2021.
1. Video Is The Number 1 Type Of Media Used In A Content Strategy
When you think about it, video is everywhere.
Apps like TikTok, YouTube, and Instagram are helping users to consume video content every day.
In 2020, it is believed that consumers watched 12.2 billion minutes of video. That’s equivalent to 23,211 years.
This growth in popularity of video content is huge, having doubled from 6 billion minutes the year before.
These figures are unsurprising when you consider the lockdown-ridden blur that was 2020.
With video content being the number one form of content consumed, how do you incorporate this into your content marketing strategy?
What will work for you will largely depend on the type of business you own. Some considerations are:
- Can you set up a YouTube Channel...
Read Full Story: https://www.business2community.com/content-marketing/5-stats-businesses-need-to-know-about-content-marketing-in-2021-02430702
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