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Good morning, Marketers, don’t you just love new technology? If you’ve been following me throughout my career, you will know that I love the latest gadgets and technology. I am an early adopter. Heck, I am typing this newsletter while wearing the new Ray-Ban and Facebook smart glasses — not kidding.
Yesterday was a special day for me – Apple announced the new iPhone 13 and various new technology advancements it has been working on over the past year. They have faster chips, faster internet and faster speeds to handle more machine learning and AI. These devices are attached to us, not just sitting in our pockets but strapped onto our wrists (Apple Watch) and our heads (Ray-Ban – Facebook glasses).
Personally, I am excited to play with these new toys. Not only because they are new, but because I love talking to my smart devices in different ways. I close my blinds with my Apple Watch. I take photos and place phone calls with my Facebook smart glasses. I use my phone all day for work, and I talk to Siri and Google Assistant in my car or on the go. The neat part of what Apple is doing is that it is leveraging the processing power on the device to keep some of your queries private and give you some of the answers you are looking...
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