According to Rio SEO’s inaugural consumer behavior study revealing search discovery, buying intent and online reputation insights
Throughout the pandemic, a majority of consumers participating in online local searches completed a purchase within a week of their initial search. This insight is just one of the many findings from a newly published study from Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers.
Marketing Technology News: Rio SEO Publishes Original Research Revealing COVID-19’s Impact On the Local Search Landscape for…
Local search trends are useful predictors of consumer behavior, decision-making and shopping/booking habits both on- and offline. The new research uncovers how searches are conducted, the impacts of reviews and ratings on the decision-making process and which platforms consumers use most frequently during their purchasing journey.
Rio SEO’s 2021 Local Search Consumer Behavior Study found that most consumers (90%) make a purchase within a week of their initial search, and a significant percentage (83%) use Google Search to learn more about nearby businesses. Approximately the same percentage of respondents (84%) reported expecting the information on a brand’s website and Google My Business listing to be accurate and up to date. And nearly three-quarters of respondents agree reviews displayed on the brand’s website influence their purchasing decision.
Additional key highlights and takeaways from Rio...
Read Full Story: https://martechseries.com/analytics/rio-seo-local-search-research-90-of-consumers-make-purchases-within-a-week-of-search/
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