Business owners view satisfied customers as one of the most important components of their business. So, it is natural that they expect the same from their vendors and service providers.
In contrast, I am frequently contacted by business owners unsatisfied with their digital marketing efforts. The number one reason I hear time and time again is “My phone isn’t ringing.”
The owners want more customers, and the marketing efforts are not achieving that goal. Their frustration is palpable during meetings, and is understandable. In some cases, owners have already abandoned their marketing campaigns after a significant budget has been consumed.
After years of experience, I have pinpointed three categorical reasons this disconnect occurs. If you are spending money on digital marketing and your phone isn’t ringing, read on for this guide to garner more customers and prevent this from happening to your business. As an advocate for businesses, my hope is to empower owners with educational insight from independent sources so they can make informed decisions with confidence.
To understand the business/agency disconnect, we must explore the typical marketing agency business model. Most are structured around a staff that includes website builders, social media marketers, graphic designers and copy writers who often work on search engine optimization as well. The website builders are project oriented and need an ongoing supply of work to justify their pay. Conversely, the social media...
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