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Google reveals new information about the page title update and explains why it replaces some titles and not others.
The page title update rolled out last month, which replaces less than 20% of titles in SERPs with text Google considers more relevant to the query.
Since the initial rollout Google has further refined its system for generating page titles and now has additional guidance for everyone.
New Information About Google’s Page Title Update
Original Titles Used More Often
Webpages’ original titles will be used more frequently following the refinements to the page title update.
Original title elements are now used around 87% of the time, rather than around 80% when the update first rolled out.
Why Doesn’t Google Always Use Original Titles?
Google will replace a page’s title in SERPs in cases when it does not describe a page as well as it could.
This has been going on since 2012, and Google’s recent update takes things a step further.
Here are some examples what Google’s page title update is designed to detect and adjust for:
Half-empty titles
Google’s new system is designed to detect half-empty titles, such as a title that displays just the site name, and adjust it by adding information found elsewhere on the page.
Obsolete titles
A page title can...
Read Full Story: https://www.searchenginejournal.com/why-does-google-replace-page-titles/420230/
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