By Manick Bhan
Although SEO has some fundamental best practices, every industry presents unique challenges that impact how to build a successful SEO campaign.
For example, B2B brands face longer sales cycles and more complex marketing funnels than B2C or e-commerce brands. As a result, B2B digital marketers need to approach their SEO campaigns a bit differently in order to see success.
Factors like brand awareness and authority are essential for B2B brands to earn new leads and retain existing customers. SEO can not only help with customer acquisition, it can also build up your B2B brand’s industry expertise in the eyes of search engines, industry experts, and your potential customers.
Why do B2B companies need SEO?
B2B companies work exclusively with other brands and businesses. Your B2B company’s target audience is most likely already profoundly connected and knowledgeable about your industry niche. Also, B2B consumers are likely to conduct extensive research on Google or other search engines to pursue possible solutions before ever speaking to a salesperson at your company.
Your B2B brand needs to get its foot in the door before the consumer can pinpoint its ideal product or service solution. Strategic B2B SEO establishes your brand’s relevance within the industry; then reinforces it with demonstrated credibility.
Unique SEO challenges for B2B brands
Every industry faces unique challenges related to SEO. However, there are several elements that B2B brands must consider...
Read Full Story: https://www.allbusiness.com/6-seo-tips-for-b2b-brands-151424-1.html
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