10 Important Reasons to Update Your Business Website - Business 2 Community

Taking your Stale, Tired, and Clunky Website to an Income-Generating Machine

Have you ever come across a website that looks old and stale? What impression did that leave you?

Many business owners don’t realize the importance of updating their websites. But much like your wardrobe, websites need to be freshened from time to time. Think about a favourite outfit from a few years ago. It was probably the latest fashion when you bought it, but a little dated and out of place today.

Websites are no different. In fact, website ‘fashion’ changes much more quickly than clothing fashion. And websites have moving parts and a very important job to do, making staying up-to-date all the more important.

If you’re feeling like your website is a little tired, your potential customers probably are, too. Here are 10 reasons to consider a website makeover.

Website first impressions are important

Like I said, website trends move fast. The starter website you built a few years back may now appear unprofessional by today’s standards.

Website visitors judge your website within a few seconds, so it’s critical to have a layout and graphics that are professional, appealing and engaging. That’s why investing in an updated look and feel for your website is almost always a smart investment.

Remember that your potential clients are comparison shopping. The Internet makes it so easy for consumers to shop rates and compare options.

That puts a burden on companies to keep their websites fresh and inviting...



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