Google seems to have rolled out new automobile search features that show more details specifications without sourcing where it found those specs. It may be some data relationship but supposedly this data isn't as easy to come back as one might have thought.
Brett Tabke from WebmasterWorld started a thread about this saying "Google is testing active pricing forms for new cars in US directly on SERP's. These forms can select trim styles, and other options to 'price' a car." He added "this is similar to what they have done in the airline industry, but the first time they have done it with an industry with non-reactive and generally fixed pricing (such as air, and hotel rates)."
Why is Brett upset? Well, he explained "this will have a profound effect on the entire ecosystem of auto buying: from car sites, dealerships, affiliate sites, to even OEM accessory sites."
Here is a screen shot of some of this:
— Jon Henshaw (@henshaw) September 17, 2021
I honestly thought Google had a lot of this information already, so I asked for more detail:
excuse my ignorance about cars, but aren't those spec sheets available from the manufacturer and MSRPs are listed widely on their websites and dealer sites
— Barry Schwartz (@rustybrick) September 17, 2021
Here are some of the responses:
(And frankly, most auto manufacturer websites are a hot mess UX wise, so this is probably good for users as well…)
— Ben (@ben_gc) September 17, 2021
It sucks if you run a site that relies on this type of...
Read Full Story: https://www.seroundtable.com/google-upsets-auto-retail-industry-32115.html
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