Reading Medium, I grew to distrust SEO.
As an aspiring writer, I just wanted to learn the ropes of the business. Making a sustainable income was a dream. So, was SEO ever important for writers?
Not so much, everybody kept saying.
“You can write a blog post on your website that nobody will ever read. Or you can join one of the social writing sites and build your audience.”
While the statement has some truth to it, it’s half-baked at best.
I’m the co-founder at MadX, a growth agency helping SaaS businesses connect with their ideal customers. From our efforts so far, SEO produces the largest return on investment for our clients. Market feedback doesn't lie.
Here’s why.
More than 90% of online experiences start on search engines.
As a result, businesses will spend $80 billion on SEO this year, which is a 10% more compared to 2018.
Why is it important for writers?
- SEO is one of the largest global industries.
- Informational architecture is one of the leading problems.
- You can build a viable long-term business by understanding how people consume and search for information.
The global music industry lags $30ish billion behind the SEO industry. We’re spending less money on the most popular activity on the planet (music) than feeding search engines.
SEO is people
Feeding search engines means helping people.
Understanding that you’re not competing with an algorithm but building something for an actual person helps map out search engines. They’re not computers. SEO is people using...
Read Full Story: https://medium.com/swlh/one-thing-writers-dont-get-about-seo-fd0564de0dff?source=rss----f5af2b715248---4
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