Agent Image has launched over 24,000 websites; This gives us keen insight into common mistakes real estate professionals make when building a website. Knowing the pitfalls to avoid is just as important as identifying the focal points of your digital brand-building strategy.
With that being said, let’s get into the five biggest website mistakes and their solutions with tips from our experts.
1. Diving in without a plan
Too many agents think hiring a designer is all they have to do to establish an effective web presence—this couldn’t be farther from the truth.
Your online efforts should tie in clearly to a long-term strategy from the very beginning.
Every agent should be able to answer the following questions:
What is the primary goal of your website?
What kind of content do your customers want to see on your site?
What makes you different from your competitors, and how do you highlight your advantages on your site?
2. Ignoring SEO
As much as we wish it to be otherwise, nobody will find a website if they aren’t being led there by a purposeful SEO strategy.
Owning a well-designed website is just the first step. What gets your website noticed by your audience is search engine optimization. SEO is the difference between being relevant and simply existing. “While having a beautifully designed website is integral to your business, you’re missing a huge opportunity for brand exposure and lead generation without a proper SEO strategy.” shared Jon Krabbe, Co-Founder, Agent Image.
...Read Full Story: https://www.inman.com/2021/09/20/the-5-biggest-website-mistakes-tips-from-our-experts/
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