Google Local Pack Tips for Real Estate Agents - RealtyBizNews

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Local search SEO for real estate agents can offer significant advantages over the competition once they unlock Google Local Pack’s secrets and follow Google’s SEO rules.

Leveraging onsite and offsite SEO can boost your search engine rankings and your position in the Google local pack – the first-page section of the search results showing you local businesses as a result of your query. This section displays only three businesses under a map: you will have to click “view all” to expand the results in Google maps. Sometimes, Google may include an ad in this section, above the other results, to give advertisers an advantage.

Having your business features in the local pack section of the research is a highly competitive endeavor. Google displays these results on desktop search results, mobile devices and tablets, sites, expanded maps results, and the Google Maps app.

To have your real estate business featured among these results, you must follow a few Google and SEO experts’ recommended steps.

List Your Business with Google My Business

You must have a Google account to list your business with Google My Business. Create an account and upload your business information:

  • Begin with the correct NAP: Name, Address, and Phone number. Do not include aggressive keywords in your business name. Use your legally registered business name and not one designed for “...


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