Setting up a Facebook page for your business or brand is a great way to connect with your audience and expand your reach. But with over 200 million businesses using Facebook for those purposes, you have to find a way to stand out if you hope to get as many followers, shares, and likes as possible.
That is where optimization for Facebook pages comes into play, as optimizing your page for increased exposure can give you the results you desire. Here are some simple tips you can follow to achieve that goal, so you are not only more visible on Facebook itself, but also on search engines and in the search engine results pages (SERPs).
Tips for Optimizing Facebook Pages
Below you can find some tips for optimizing Facebook pages.
Facebook Page Names
Can you change a Facebook page’s name later on if you feel like you made a mistake? Sure, but you are better off picking the right name from the start so you can get that much-needed SEO boost. To what degree search engine like Google place on social media pages is a debated topic, but the search giant itself has stated that it uses social signals for ranking purposes. For that reason, we suggest you name your Facebook page to reflect that notion.
One of the most standard search engine optimization tips is to include plenty of relevant keywords in your content. Try to do the same with your name.
Does this mean you should stuff your Facebook page’s name with keywords? Of course, not, as that will be too spammy, which can negatively...
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