Getting a website ranked is no easy feat, especially as teams navigate every new algorithm and ranking factor Google concocts.
Page experience, one of Google’s latest updates, makes an SEO specialist’s demanding job even more demanding. But with this change, a growing issue is unearthed: SEOs often aren’t equipped in their current role to handle technically complex website performance requirements.
The reason for Google’s updates is to identify web pages that prioritize the user experience. This puts SEOs in a bind because their focus may sometimes prioritize more traditional, less technical search engine ranking factors. SEOs will now need to account for user experience during optimizations, but the code configurations that need to occur to supplement that are often out of their wheelhouse. However, there is a team that specializes in that area: web developers. Web developers make websites for human beings while also knowing how to fix technical problems that arise within a website’s code. Because SEOs and web developers bring valued skill sets to the website optimization table, it’s time for them to work together even more.
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Collaboration between these teams is crucial to enhancing website performance, which is a goal that all marketing teams can get behind. Here are some areas where they should align:
1. Page Speed
Page speed has become increasingly essential for ranking on...
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