Google doesn’t weight the value of backlinks based on how much referral traffic is passed through them.
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When Google evaluates how much weight to assign to backlinks it doesn’t consider factors such as referral traffic or whether the link gets clicked on.
This topic is discussed during the Google Search Central SEO hangout recorded on September 17, 2021.
Google’s John Mueller is asked a question about link equity and whether it increases based on how much traffic the link sends from one domain to another.
Mueller also addresses whether Google assigns more value to a link if it’s placed where users are likely to click on it.
Google’s John Mueller on Link Equity
When asked if Google considers referral traffic when determining the weight to assign to backlinks, Mueller says:
“We don’t use things like traffic through a link when trying to evaluate how a link should be valued. As far as I know we don’t look at things like the probability that someone will click on a link with regards to how we should value it.”
That’s pretty cut and dry, but Mueller goes on to explain why referral traffic and click-through rate do not increase link equity.
In short — a backlink is just a reference.
Google understands backlinks are often added to content as citations, and...
Read Full Story: https://www.searchenginejournal.com/google-referral-traffic-doesnt-increase-link-equity/420843/
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