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Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report.
The Information has the early details of Google’s talks with Facebook and ByteDance — parent companies of Instagram and TikTok respectively.
“Three people who were briefed about the discussions” tell The Information that deals are being worked on to get Google the data it needs to index and rank videos.
The deal is said to be similar to the one formed between Google and Twitter in 2015, in which Google was granted access to a “firehose” of tweet data for immediate indexing.
Prior to forming a partnership with Twitter, Google did not index and rank individual tweets in search results the way it does today.
Now it’s so common to run into Twitter content in Google’s SERPs it’s difficult to remember a time when tweets weren’t discoverable with a simple search.
Should the reported negotiations between Google, Instagram, and TikTok pan out, then short-form video content could end up being as common as tweets in search results.
In reference to any search deal talks, a Google spokesperson provided the following quote to The Information which neither confirms or denies anything:
“We help sites make their content discoverable and benefit...
Read Full Story: https://www.searchenginejournal.com/google-working-on-indexing-instagram-tiktok-videos/421018/
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