One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from you.
As you scour the internet for online marketing tips, you’ll see advice about blogging for search engine optimization (SEO), creating effective landing pages, using compelling imagery and more. But when it comes down to it, there’s one vital element to digital marketing that can make or break these tactics and strategies: keywords.
How Do Keywords Relate To Digital Marketing?
When a potential consumer goes to a search engine like Google to look for something, they type in words or phrases to guide their search. These are keywords: the key terms website users enter to find what they are looking for.
Sounds easy enough. Users type in their keywords and your business comes up, right? Well, not exactly. Search engines use complicated algorithms to try to help their users find helpful and relevant results. These algorithms use a wide variety of factors such as website credibility, how often the site publishes and keywords used on the website itself.
This is why it is so important to research keywords to see what will work well for your organization.
Keywords need to be:
- Something users will search for.
- Relevant to your brand.
- Terms that can be seamlessly integrated into all your online content.
Once you...
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