What are Transition Words? Learn How to Use Them for SEO Content - Search Engine Journal

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When creating SEO content, quality matters.

This holds true regarding accuracy, clarity, writing skill, keyword usage, thoroughness, links, images, and more.

But I bet I can name one more factor that affects SEO content quality, and thus your SEO rankings — one you’ve never thought about.

Transition words.

What are they, and why are they integral for great readability, content, and SEO?

Let’s explore.

What are Transition Words?

Think of a transition word or phrase as a bridge.

The purpose of transitions is to help text flow from one idea to another while showing a clear relationship between sentences, paragraphs, subjects, actions, and concepts.

Transition words can be singular words, such as “because” or “finally.” They can also be a phrase, like “in other words” or “without a doubt.”

Let’s look at an example:

I hit the snooze button this morning. As a result, I overslept and was late for work.

Starting a sentence with “as a result” tells the reader that what happens next is a direct outcome of the actions in the first sentence. It intrinsically ties the two sentences together into a clear cause-and-effect relationship.

Transition words are often at the beginning of a sentence, but they don’t have to be. They can also be used at the end of a sentence or in the middle when...



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