Personal branding is more important than ever. It can help you get a job, attract more customers, or even make you a more valuable employee. In fact, leads generated by employees through social media activities, as opposed to company social media activities, are seven times more likely to convert. But what is personal branding anyway? Put simply, if you Google your name, what do people see? That’s your personal brand. Everyone has one. The question is whether yours is intentional. If not, a personal branding action plan may be just what you need.
A personal branding action plan is a blueprint that helps you develop your brand and your promise to your target audience. Why is an action plan so important? Without it, creating a personal brand can seem overwhelming. By developing a strategy to follow, you'll be able to break down your larger goal into smaller, more manageable steps. It will also allow you to document all the facets surrounding your personal brand, which will make updates easier as time goes on.
Define your end goal
The first step in defining your personal branding action plan is to identify your end goal. What do you want to accomplish? If you aren't clear about what you want to achieve, you are setting yourself up to fail. Are you starting a business and looking to attract new customers? Do you want to position yourself as an expert in your field so you can become a globally recognized speaker? Or maybe you want to use your personal brand to bring awareness...
Read Full Story: https://www.forbes.com/sites/carolinecastrillon/2021/09/26/how-to-create-a-personal-branding-action-plan/
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