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AMP is an HTML framework that helps desktop-optimized sites deliver ultra-fast mobile versions of webpages.
AMP is created by Google, which has led to claims it gives pages a ranking advantage in mobile search over non-AMP pages.
Google has debunked those claims and said AMP is not a ranking factor.
Case closed, right?
It’s easy to say AMP doesn’t give a site an advantage in rankings and leave it at that.
But we can’t write it off and ignore the impact it has on other elements that do matter for SEO.
Here’s what the evidence says about AMP’s impact on search results and how it’s connected to other ranking factors.
The Claim: AMP is a Ranking Factor
The claim here is straightforward – AMP gives pages a ranking boost in Google’s search results.
AMP has come up in discussions about ranking factors ever since Google launched the technology in 2018.
Why?
One reason AMP is thought to be a ranking factor is because Google has a stake in its success as a technology.
Google is responsible for the creation of AMP, and actively encourages using it as part of a larger effort to speed up the web.
In theory, Google could increase the adoption rate of AMP by turning it into a ranking signal.
The ranking boost would be like a reward for using Google’s new technology....
Read Full Story: https://www.searchenginejournal.com/ranking-factors/amp-google/
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