Divorce lawyers need your website’s SEO to be in working order. If you’re a client, this is probably something that was discussed at length before you hired them. Or perhaps it wasn’t an issue until recently when you had to deal with some unpleasant changes on one or more of your pages. Maybe this is the first time you’ve encountered the term “SEO”, and now want to get on top of it. Regardless of what brought you here, there are six useful tips for divorce lawyers who want their websites’ SEOs (search engine optimizers) set as soon as possible:
Understand the basics of SEO
One of the reasons why lawyers don’t pay much attention to SEO is because they think they need to be tech-savvy. This isn’t true at all. The basic idea behind just about any website is that it should have keywords and links pointing back at itself. That’s pretty much all there is to it. Don’t let yourself believe that this will be a lot of work or take up too much time. If nothing else, Google has plenty of documentation on how everything works; really, anything more than knowing what keywords to use and where would go above and beyond the “basics.”
Find out what phrases people use to search for legal services in your area
This is a big one. The lawyers who have been around for a while probably already know what phrases clients in their area tend to search on. Even if this doesn’t seem immediately useful for your family law marketing agency, you should still make note of them and use them as keywords...
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