One of the best ways to beat your rivals is to look at what they're doing and improve on it.
It's not always easy to figure out what your competitors are up to, though. Where do you begin your search? Is it the same process for old and new sites? What is the best way to do a competitor analysis?
To outrank your competitors on Google by using their own strategies against them, try the following actionable and repeatable competitor analysis methods. They should do the trick.
1. Analyze competitor keywords
Other companies have already ranked on Google for services or products similar to yours. So why not look at the keywords they're ranking for?
You can spot the keywords that everyone in your industry is trying to rank for by using Google Keyword Planner and Google Trends. It's possible to filter based on location, commercial value, purpose, and search volume.
Third-party keyword analysis software can also help you with your keyword strategy. SEMRush and Ahrefs are go-to tools for finding out which keywords your rivals are using. You can fine-tune your keyword research even further with their help.
Make a list of your rivals in a spreadsheet with their main internal sites, including the homepage. You can manually go to any of those pages and open the source code to check out the title, metadata, headings, and content. That allows you to quickly find out the keywords your biggest rivals are using to push traffic to their websites and landing pages.
Jot down your rivals'...
Read Full Story: https://www.marketingprofs.com/articles/2021/45858/these-five-tactics-will-help-you-outrank-your-competitors-on-google
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