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Google added a new section of their developer pages focused on best practices for ecommerce websites. The new pages are aimed at developers but are equally useful to any ecommerce site publisher that sells products online.
Best Practices for Ecommerce
The goal of the new guide is show how to make your products visible not just in Google Search but through any of Google’s search products that surfaces products for shoppers.
There are seven brand new pages that concentrate on the following topics:
- Where ecommerce content can appear on Google
- Share your product data with Google
Available options for sharing product data with Google - Include structured data relevant to ecommerce
Ecommerce structured data tips - How to launch a new ecommerce website
- Designing a URL structure for ecommerce sites
How to optimize URL structure - Help Google understand your ecommerce site structure
How to create the best site navigation structure - Pagination, incremental page loading, and their impact on Google Search
User experience patterns that help Google show products
Where Ecommerce Content Can Appear on Google
Google is commonly considered as mostly a Search Engine. But Google is comprised of many services that are tightly bound to the mobile phone as well as desktop apps,...
Read Full Story: https://www.searchenginejournal.com/google-ecommerce-best-practices/421281/
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