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One of the most effective ways to connect with your audience is to weave trending topics throughout your editorial and social media calendar.
Not everything you publish has to be related to a current event but using trending topics strategically will allow you to ride waves of demand in both search and social platforms.
Here are 14 of the best sources to help you find out what’s trending.
1. Google Trends
Google Trends is the gold standard for identifying trending search topics in your industry.
It tracks global search trends and provides a wealth of data broken down by date range, geo-location, category, search type (for example web search vs. YouTube), and more.
One of the more recent advancements of Google Trends over the last couple of years is its incorporation into Google Search. Google has become a destination not only for inputting a query but also for reading the most recent trending stories based on your interests.
2. Exploding Topics
This tool is useful for entrepreneurs, investors, or those looking to identify trending business ideas, categories, or companies.
Exploding Topics doesn’t provide as much context as other trending topic tools, so you either need to subscribe to their newsletter or use this tool in conjunction with other tools to...
Read Full Story: https://www.searchenginejournal.com/how-to-find-trending-topics/420986/
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