A healthy website has the potential to increase traffic, generate sales, and improve your brand image. In the latest podcast from Exults, CEO Zach Hoffman shares the secrets that every business owner must know to improve their overall website health. He shares expertise and knowledge of search engine optimization (SEO) that he has gained over nearly two decades in the industry.
The first tip shared pertains to the importance of utilizing Google’s webmaster tools. These tools reveal how the search engine views your website, what is indexed, and how information is being digested. Use this as a guide to sculpt your site, by utilizing the suggested keywords, topics, and discover other information that your website needs to rank higher on Google.
Increase your traffic and accessibility by integrating Google search console with your website to improve the usability on all devices, including mobile, tablet, and desktop.
Another important tool that should be used is a Google site speed test. You should evaluate your website’s speed score on an ongoing basis to ensure that it is meeting a score minimum of 60 points.
Zach also mentions that businesses must be sure that Google is indexing their homepage. Start with the site colon command to evaluate your web presence. You can run a simple test by typing out the site colon command followed by your website.
Continuously evaluate the quality of your website content to determine if your content is effectively portraying your business....
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