Does Sarcasm Still Confuse Google? - Search Engine Journal

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Google’s John Mueller answered if it’s still true that Google doesn’t understand sarcasm. Google’s John Mueller offered an explanation of when sarcasm might not be appropriate in the context of Google search.

Sarcasm

Sarcasm is a way to express contempt or mockery by the use of irony and is meant to reveal something negative about the object of said sarcasm.

It’s kind of close to satire, which is more of a lighthearted use of words to poke fun of someone or an institution but without the negativity of sarcasm.

Google Discover Excludes Satire

Satire and sarcasm are two different things. However they might have the same effect on Google in that they are not direct statements but have subtext and extra meanings.

I mention satire only because in April 2021 Google updated the Google Discover guidelines to note that satire sites would be excluded from being shown in Google Discover.

The reason Google gave for excluding satire is because it “might confuse readers.”

So the person asking the question has a good reason for asking it.

Does Sarcasm Confuse Google Semantically?

The person asking the question didn’t provide any background information as to why they were asking it.

This is the question:

“Is Google better at understanding sarcasm in 2021 or should...



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