In the latest episode of Hack My Growth, we’re looking at Google’s new title tag update and what you can do to improve your titles within the search results. We’ll discuss why they’ve made these changes, how they’re impacting the search results, and what you can do to create better titles for your website.
Video Transcript:
We’re going to be looking at why Google will replace your title tags and how you can generate better title tags for your pages. Google has been pretty active this Summer 2021. They’ve made a number of updates starting with multiple core updates, a number of link spam updates. And then in August, we got something known as the page title update. This was actually confirmed on the 24th of August by Google Search Central and retweeted out by a number of people, including the search liaison. But this update officially rolled out on August 17th. That’s when we started really seeing the changes within the search results.
Now it’s important to know that Google will still use the HTML title tag in most cases. At this time, they’re saying about 80% or over 80% of the time, but the reality is they’re still changing quite a bit of title tags, and there’s a lot of pages on the internet. So you may see this happen to your site. They’ve done this before. This isn’t something new, but the way they’re changing these title tags is new and it has changed quite substantially. So let’s take a look at some of these things that have changed and then what we can do about it.
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Read Full Story: https://www.business2community.com/brandviews/shelley-media-arts/why-google-replaces-title-tags-how-to-create-better-ones-02433774
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