| Read What's Related: PE online sales and marketing guru, Glenn Meeks, identifies key strategies for promoting your videos on social media platforms and how to help them be seen by more eyeballs as well as accomplish your sales goals. Accomplish Your Sales Goals Online sales and marketing guru, Glenn Meeks, identifies key strategies for promoting your videos on social media platforms and how to help them be seen by more eyeballs. In the last article, I discussed some of the key points that will help you get started with video marketing for your business. There is no denying the power of video marketing to broadcast the value of your services and expertise to your customers. In this installment on the Power of Video Marketing, I will dive into some of the essential strategies to use when you want to optimize your videos for search engines like Google or for sharing on social media. Ready? Set. Action! The Players The three primary “characters” we will be investigating in this adventure are Google YouTube, LinkedIn, and Facebook. Yes, there are others (Instagram, TikTok, etc.), but the strategies that apply to the big three will work the same for the others. It is also important to recognize a key point mentioned in the previous article, Know Your Audience! In a business to business (B2B) setting, the three primary platforms are the go-to choice for business-oriented content. The principal differences between Google’s YouTube and the more social-centered channels (LinkedIn... |
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