About the Client
Our client is 55brokers.com, a forex & CFD broker review site. And, they have given us the consent to publish this article.
Before we took over (data from ahrefs.com only, and not from Google Search Console or Google Analytics):
- Date: 1st August 2020
- Organic Traffic: 11,901
- Organic Keywords Ranking:
- #1-3 position: 354
- #4-10 position: 1808
- Traffic Value: US$ 26,916
The results now (data from ahrefs.com only, and not from Google Search Console or Google Analytics):
- Date: 31st August 2021
- Organic Traffic: 24,474
- Organic Keywords Ranking:
- #1-3 position: 838
- #4-10 position: 3005
- Traffic Value: US$119,999
That’s over 100% growth in organic traffic and 300% growth in traffic value in 12 months. So, how did we do it?
Search Intent
We particularly focused on the keywords that traders have the search intent to open an account and trade, not the high search volume keywords like “EUR USD”.
“EUR USD” search intent is to see the exchange rate of EUR/USD, not to open a trading account. On the other hand, people searching the term “ECN forex brokers“ are clearly looking for a broker offering an ECN account and, ultimately, want to open an account with a broker who offers ECN trading. These keywords bring a higher value in SEM bidding.
Number and Quality of Backlinks
Once we agreed on the focus keywords, we started to work on the backlinks. We focused on both the quantity and quality of the backlinks.
Quantity
When we took over the campaign, the client had...
Read Full Story: https://www.financemagnates.com/thought-leadership/seo-vs-sem-creating-seo-campaign-worth-10x-sem-value-in-forex-trading/
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