Are you trying to improve results from your search engine marketing? Whether you want better rankings in organic or paid search, SMART goal setting can help you track and achieve those results.
In this article, we’ll look at SMART goals and how to apply them to your search engine marketing.
What are SMART Goals?
SMART goal setting first appeared in the business world in 1981. It is an acronym that stands for the following.
S – Specific
Specific goals are clearly defined with an exact amount. Common, but unspecific, goals for SEO could be:
- Improve search rankings.
- Increase organic search traffic.
- Build a diverse link portfolio.
- Develop new content.
Overall, the main goal of any SEO campaign is to increase visibility in search engines. To make your goal specific, you need to state precisely how you will increase visibility in search engines.
A local business, for example, may set a specific goal to claim new local listings/citations in the next quarter.
M – Measurable
Measurable goals can be quantified. The above example of a specific goal needs an exact amount of local listings to claim.
To make it a measurable goal, the local business may update it to claim 25 new local listings in the next quarter.
Now, it is specific and measurable.
A – Achievable
Is the goal you have set for your SEO strategy achievable?
To answer this question, you have to know if the end result you want is attainable. With the local listings goal above, they would have to know there are still 25...
Read Full Story: https://www.searchenginejournal.com/smart-goals-sem-examples/420163/
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