Did you know that even though online visibility has increased for businesses of all sizes, more people are searching and buying locally? With the growth of mobile devices and apps like Yelp, Foursquare, Facebook Places, and Google+, it’s easier than ever to find a business based on location.
In fact, according to research by BrightLocal*, 25% of consumers use smartphones or other mobile devices when researching local businesses! It means that as marketers, you need to ensure your sites are optimized for these types of searches — otherwise, customers will turn elsewhere. This blog post will explain why SEO is crucial to local marketing.
It’s easier than ever before
With the help of a few great SEO companies like SEO consultancy London, you can reap the benefits of local search without being an expert yourself. Many companies will offer services like setting up Google Places for your business, helping you to claim and optimize for relevant keywords, as well as providing valuable content through blogs or press releases. There are plenty of ways that SEO companies can help you achieve a better online presence without doing all the hard work yourself!
Better rankings for targeted keywords
Local SEO is crucial to your online marketing because it will result in better rankings for the keywords you want. Local search accounts for 35-50% of consumers’ searches, and searches related to the location have grown substantially over the past five years. Monitoring these types of...
Read Full Story: https://www.dailycal.org/2021/10/01/why-is-seo-vital-to-local-marketing/
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