If content marketing is a main strategy for your business, then optimizing your content so people can find it must also be a key strategy. First, your content needs to appeal to your audience. But just as important, it also must be clear to the major search engines for them to index it properly. This is why you need to plan your SEO content strategy before you begin writing.
Importance of an SEO content strategy
You might be wondering what an SEO content strategy is. It is a cohesive strategy for both creating content and optimizing that content for search. This may sound simple, but in many cases, those who create content are different from those who optimize the content. Content creation and content optimization must work together for the following reasons.
Content is strategic
Writing content that never gets seen is a waste of time. Tying your content to the needs of your target audience makes you more valuable to them. The main goal of your content is to drive qualified organic traffic and leads to your website.
Writing just for the sake of writing or pumping out a lot of low quality content, isn’t going to help you gain you more visibility in the search results. In fact, it could do just the opposite. With 5 million or more blog posts being published every day, you need to make your content valuable to your desired customer. Having a plan for what content you will create and when is important to your content marketing success.
Optimized content is visible
Having...
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