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Google’s John Mueller was asked about how many search queries the MUM algorithm was affecting. John said he didn’t know and then explained that the Google MUM algorithm is multi-purpose and could be used in contexts beyond just ranking.
Question About Google Application of MUM Technology
The MUM algorithm is impressive because it can search for answers across web documents regardless of language and can even use images as part of the search query.
So it’s understandable that the person asking the question wanted to know how much MUM was affecting the search results.
Google’s John Mueller answered the question and then tried to put MUM into perspective without any hype.
This is the question that was asked:
“A couple years ago Google noted that when it came to ranking results BERT would better understand and impact about ten percent of searches in the U.S.
My question is two-fold:
Has that percentage changed for BERT?
…What percentage is MUM expected to better understand and impact searches?”
How Many Searches Does MUM Affect?
John Mueller admitted that he didn’t know how many searches MUM affected and then explained why it might be difficult to put a number to the influence of MUM in the search results.
His answer first addressed the numbers for BERT...
Read Full Story: https://www.searchenginejournal.com/google-mum-algorithm-can-do-more-than-rank-websites/421775/
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